At present, African customers can not only purchase our own block making machine products at the company's africa office, but also purchase related products in the construction industry chain.
Our independent research and development of brick machine products are sold in 32 countries and regions around the world. In 2013, in order to further develop the African market with great potential, UNIK block machine decided to set up 2 offices in West Africa and North Africa with more concentrated product demand after detailed market research, and each station dispatched 10 after-sales service personnel. The establishment of two sales points has improved the service level of the company and enabled Huatong's brick machine products to increase by 30% in non-sales.
Since the beginning of this year, with the deepening of the “Belt and Road Initiative” initiative, many domestic enterprises have accelerated their pace of going global. In the face of new market opportunities and development prospects, how can Quanzhou Construction Machinery Enterprises take advantage of the situation, "In the face of economic downward pressure, the global construction machinery industry is extremely cruel, and Quanzhou construction machinery enterprises must move from scale expansion to quality if they want to go abroad. Improve the transformation, from single-handedly to coordinated operations.
To seize the overseas market, sales channels are the key. At present, the UNIK brick machine has already established itself in the local area through the non-sales office. If other construction enterprises in Quanzhou want to open up the African market, they can use the existing sales channels of UNIK to promote the products. This sales model of cooperative operation can not only achieve precise marketing quickly, but also effectively reduce the cost of enterprises to open up the market, and also improve the product sales chain of africa office and improve the competitive forces in the industry.
The Quanzhou Construction Machinery Corporation has organized the African “Army” and has also been recognized by African customers. “The implementation of the chain marketing model by UNIK's Africa sales office, the comprehensive product quality and good quality are our preferred partners,” said Algeria construction machine dealer Sam.
